With annual sales in excess of £1.25bn and an Affiliate Programme that has been running since 2008, today sees House of Fraser announcing the launch of their Affiliate Programme on a third UK Affiliate Network, Affiliate Window.
Ross Carder, Affiliate Marketing Manager for House of Fraser:
"As one of the largest affiliate networks in Europe, Affiliate Window are in a position to continue to drive House of Fraser’s affiliate programme forward with their vast array of tools and strong affiliate relationships. We’re looking forward to implementing new campaigns and strategies to drive the affiliate business forward.”
Interesting quote from Ross, who explains Affiliate Window's European foothold (through Zanox) to be among the reasons for extending their programme to a third UK network.
The House of Fraser programme is currently running on Commission Junction, who already operate within Europe, and on LinkShare, whose list of premium retail brands within their merchant directory would suggest that House of Fraser is already operating under most of its apparent requirements for their affiliate programme.