INside Performance Marketing
PMI is This Week – Join Us The only two-day event for affiliate marketing, lead gen and biddable media Book your ticket now
Shopping Within Facebook to Rise Dramatically in 2011

Shopping Within Facebook to Rise Dramatically in 2011

With clients already including Interflora, Birmingham City Football Club, Shudoo and Padani, application development company Zibaba are launching Facebook page storefronts with the ability to use social marketing tools and affiliate marketers to gain customers.

Facebook could soon become the World's biggest shopping mall, thanks to its targeted access to over 500 Million users and the fact that it's 'open' 24/7. Zibaba's utilities allow store owners to upload full catalogs of merchandise to their store front, plus there is a cashier interface which allows the consumer to complete and pay for their transaction within the Facebook environment.

'Social Affiliate' Program To Launch In 2011

Ronen Shlomo, CEO of Zibaba commented:

"Affiliate Marketing is a huge business. As the Internet evolves and more businesses take their products online, the world of affiliate marketing is only growing. Selling other people’s products using SEO, CPC and traditional online advertising, gives many affiliates a seven figure income.

With Zibaba’s “social affiliate” program, affiliates will now have the opportunity to have their own branded store on Facebook and keep it stocked with their choice of merchandise. They will have the ability to choose from every Zibaba online store. Potentially, affiliate store fronts could be even bigger than many of the online merchant stores. It’s like opening a store in Oxford Street or Times Square, with the amount of passing foot traffic, but without the expense. It’s a win win situation for merchants and affiliates."

With the imminent launch of the affiliate program, Zibaba will be launching a full suite of built-in marketing tools alongside the program, enabling merchants and affiliates alike, to fully promote their online store fronts.

Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

Read more from Chris

Join over 10,000 performance marketers for the ultimate weekly update on industry news