Outpacing E-Commerce growth, sales during the Thanksgiving holiday shopping period in the US has led to LinkShare US announcing record year-on-year growth during this period, with same store sales increasing more than 50% on Black Friday and more than 45% on Cyber Monday.
Xmas Shopping Started Earlier in the US?
"LinkShare network data also reflects the larger trend of consumers starting their research and holiday buying earlier in the year. Beginning in the first half of November, shoppers began their holiday research and shopping then continued right through Thanksgiving weekend making it a full Cyber Week.
While Black Friday and Cyber Monday remained the best performing days for LinkShare advertisers and publishers, the Saturday and Sunday in between were also very strong seeing a 58 percent year-over-year increase in sales during this time."
Online Sales to Soar in the UK?
With the recent cold weather and potentially more to come in the UK, online sales are predicted to see a huge increase for Q4 2010. Dubbed 'Mega Monday', we've already heard that Amazon were expected to make 23 sales per second during peak hours, plus John Lewis reported a 47% increase in online sales in the run up to 6th December (sources bbc).