As momentum builds for the Christmas shopping bonanza, affiliate marketing network LinkShare, today announces the launch of its inaugural Free Delivery Day, which is taking place on Friday 10th December. The event is designed to allow consumers to benefit from free delivery on all items purchased from 12am GMT on 10th December up until 12am GMT on 11th December. Over 80 merchants are already participating including Warehouse, Uniqlo, Lipsy and The White Company.
The announcement follows from recent reports that Christmas sales in the UK this year are predicted to be one of the highest in Europe and with findings from the IMRG estimating that online retailers will draw in £6.4bn in online sales, LinkShare’s Free Delivery Day will help drive consumer spend online.
The launch of LinkShare’s Free Delivery Day follows from the success of similar schemes in the US which see a wide range of brands such as Walmart, Target, Sears, Amazon.com and Old Navy, annually join forces on 17th December to offer free shipping with a guaranteed delivery day.
Fiona Harrison, e-commerce manager at Warehouse, comments:
“Successful marketing is all about promoting the right offer at the right time to make sure our brand gets the most exposure. Christmas is one of the biggest events of the year in the retail calendar and we are doing all we can to give our seasonal sales a boost. By joining forces with LinkShare, we are able to offer new incentives to help drive our overall sales.”
Liane Dietrich, Managing Director at LinkShare UK, adds:
“The idea behind our Free Delivery Day is to help create another peak in shopping that benefits not only our merchants but also the consumers they are selling to. Consumers are feeling the pinch more than ever and with VAT increases looming, merchants will want to make sure they can maximise sales during the biggest commerce period of the year. We’ll be working hard to promote this event in the next few weeks and are confident it will be a success for merchants and consumers alike.”
Find out more about LinkShare’s Free Delivery Day.