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MARS selects 7thingsmedia for MyM&M's Digital Plans

MARS selects 7thingsmedia for MyM&M's Digital Plans

Starting with their first UK affiliate marketing programme, 7thingsmedia then plan to roll out the MyM&M;'s programme across many digital media sectors. Initial activity will focus on supporting the brand through performance-based channels such as affiliates and search, value-add opportunities, as well as innovative product launches in 2011.

After months of heavy pitch competition, the London-based agency were selected by the MyM&M;'s team and their European Agency, Extreme Sensio.

Activity will start when the website launches on 1st December 2010.

Sandrine Paganelli, Client Services Director at Extreme Sensio:

"We are pleased to be working with 7thingsmedia on our local digital media planning as we head into what will surely be a very busy year for MyM&M;'s in the UK. 7thingsmedia were chosen for their demonstrable expertise of the UK performance landscape and proven success in scaling sales; plus an infectious entrepreneurial spirit and drive."

Chris Bishop, Founder & Managing Director of 7thingsmedia:

"MyM&M;'s decision to grant 7thingsmedia its digital media business reflects our agency's success in performance marketing within the UK; we are thrilled to be the agency of choice for MARS."

"Through a focused performance-based strategy, we look forward to introducing MyM&M;'s Delivered Personalised Gifts product in the UK."

Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

Read more from Chris

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