For smart affiliates it should be no surprise that the Christmas period offers a fantastic opportunity to cash in on online shopping trends. And at this time of the year it’s important to revisit those trends to plan your on-site, social media and email marketing activity.
Last year’s hitwise report gives us a good insight into online shopping activity with Boxing Day being by far the busiest day of the period.
Perhaps suprisingly to some the 26th and 27th December even eclipsed December the 6th and 7th; which again this year falls on Monday and Tuesday, traditionally the busiest pre Christmas shopping days.
This year however, we have the added factor of the VAT increase coming in to play in January which could further suggest an earlier December onslaught of the all important retailer sale activity.
To assist with planning, this year we’ll be creating a Christmas Calendar for all merchants, networks and agencies to fill with their last order dates, sale dates and more, so do watch this space and best of luck with your planning!