INside Performance Marketing
WINNERS REVEALED Challenge Conventional Thinking? Breaking Boundries? Pursuing Innovation?
Hilton Worldwide Appoints Found For Online Strategy

Hilton Worldwide Appoints Found For Online Strategy

Found have been tasked with delivering a campaign which not only ensures that Hilton Worldwide experiences reduced leakage to competitors' sites, but also enables broader coverage on geotargeted terms, utilising map-based landing pages which provide an alternative and effective user experience.

Peter Norris, Search & Direct Response Marketing Manager for EMEA & APAC at Hilton Worldwide:

"Found has succeeded in monetising our long tail keyworkds via the creation of compelling & bespoke landing pages; crucially without cannibalising existing, centrally-managed search enging marketing."

Continue the conversation

Got a question or comment – tweet Chris chrisjohnski or comment on Twitter, Facebook or LinkedIN.

Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

Read more from Chris

Join over 10,000 performance marketers for the ultimate weekly update on industry news