INside Performance Marketing
Hilton Worldwide Appoints Found For Online Strategy

Hilton Worldwide Appoints Found For Online Strategy

Found have been tasked with delivering a campaign which not only ensures that Hilton Worldwide experiences reduced leakage to competitors' sites, but also enables broader coverage on geotargeted terms, utilising map-based landing pages which provide an alternative and effective user experience.

Peter Norris, Search & Direct Response Marketing Manager for EMEA & APAC at Hilton Worldwide:

"Found has succeeded in monetising our long tail keyworkds via the creation of compelling & bespoke landing pages; crucially without cannibalising existing, centrally-managed search enging marketing."

Continue the conversation

Got a question or comment – tweet Chris chrisjohnski or comment on Twitter, Facebook or LinkedIN.

Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

Read more from Chris

Join over 10,000 performance marketers for the ultimate weekly update on industry news