As Affiliate Window’s new administration area Darwin continues to evolve, Affiliate Window have today announced the latest release, Darwin Marketplace.
The Darwin Marketplace is the affiliate industry’s first interactive directory, comprising detailed affiliate and merchant Profiles, real-time activity streams and comprehensive user dashboards. Profiles act as a platform for both parties to showcase themselves to one another in an effort to initiate new business partnerships.
This release focuses on social-style memberships and the capability to search for affiliates and merchants via the directory. The new features provide the transparency necessary to establish strong relationships between advertisers and affiliate partners. With key components conforming to the IAB Ethical Merchant Charter, involvement and cooperation is said to benefit the whole of the performance marketing industry.
Peter Loveday, Chief Technical Officer for Affiliate Window states;
“Darwin represents a significant transformation in affiliate marketing. In designing this platform around a social core and providing unparalleled levels of transparency and openness for all our partners, Darwin redefines relationship building within the industry and sends a clear message on how we see the market developing.”
David Moritz, Affiliate Manager at Dixons Retail offers a merchants perspective on the launch;
“Darwin is a great way for merchants like Dixons Retail to massively enhance the level of communication we have with our partners as well as strengthening the relationships we have in place. Likewise, we are able to gain a much more granular level of detail about our affiliates and identify new ways we can work with existing and new partners.”