Adsmarket a growing Performance Based Marketing network has raised $17 million from a private equity firm Viola just 3 years after CEO Ofer Drucker founded the company.
Adsmarket have over 300 advertisers on their books and operates predominantly within Europe but has recently expanded to both North and South America. The company specialises in mobile content, games, education, travel and fashion verticals.
$12m will be used to acquire shares from current shareholders. $5m will be invested in the company to fuel expansion.