According to reports German media group Axel Springer AG want to buy TradeDoubler AB, to perform a merger with online marketing firm Zanox, which Axel Springer AG owns with Switerzerland's Publigroupe. Axel Springer and Publigroupe also have majority stakes in Digital Window, the team behind Affiliate Window and Buy.at.
If this move were to happen, the UK Affiliate Market could potentially see four Affiliate Networks operating under German based parent company Axel Springer
According to reports, both TradeDoubler board member Martin Henricson and Axel Springer both declined to comment.
It was around three years previous that U.S based Time Warner's AOL tabled a bid worth SEK6 billion for TradeDoubler which was turned down. Since this time, however, TradeDoubler's stock market value has fallen to around SEK 1.7 billion, Dagens Industri reports.