INside Performance Marketing
a4uexpo Europe - What's in it for UK Affiliates?

a4uexpo Europe - What's in it for UK Affiliates?

On the 18th-19th May 2010, a4uexpo's second Pan-European Conference is taking place at the Hilton Munich Park Hotel. With 3 Networking Parties, 2 full days of Conference Sessions, Networking Receptions, a buzzing Exhibition Hall, Hot Business Lunch on both days, plus access to Session Videos, this a4uexpo Europe Conference is not to be missed.

With 60 International speakers from the Online Marketing sphere, the two day conference sessions will provide thought leadership, best practice advice and practical strategies to help you get the most from your affiliate and performance marketing activity. Topics include:

  • Voucher Codes
  • Best Practice
  • Paid Search & SEO
  • Universal Search Optimisation
  • Brand Protection
  • Customer Journey, Cookies and Multi-attribution
  • PR within Online Marketing
  • Mobile
  • Product Feeds
  • Social Media
  • Link Building
  • Conversion

Advantages from the UK?

There are many UK Affiliates heading over to a4uexpo Europe, we caught up with a few to ask they why they are attending.

Danny Dagan, MD of Blogminster Media &

“We want to assess the state of the affiliate market for our new portal (, especially the viability of PPC and SEO models.

I’m also looking for reassurance from affiliate programmes that their roadmaps include better and simpler automation, for example the ability to create tailored affiliate RSS feeds and more accessible APIs.”

Ray Theakston,

"I'm getting a taste for these working holidays abroad. It provides an opportunity to mix business with pleasure; networking whilst drinking and partying and experiencing another city I wouldn't otherwise visit. a4uexpo in Amsterdam was excellent, along with other similar affiliate events abroad and you're made to feel very welcome by the whole affiliate community."

Richard Foister, eConversions,

"Thanks to the London a4uexpo in October last year, we were able to successfully network and break new deals with key merchants and networks within the affiliate marketing sphere. We are bringing our latest offering to the European market and see a4uexpo Europe as a fantastic way for us to meet Merchants and Networks who are serious about Affiliate Marketing.”

Joe Connor,

"The a4u Munich Expo is an excellent opportunity for UK affiliates to meet the networks and agencies operating in Germany and other European markets and assess opportunities for expanding our affiliate marketing activities into other countries. We've developed profitable partnerships with UK affiliates at the UK Expos and we're keen to repeat this success in Munich."

Matthew Wood, founder of a4uexpo, was on hand to let us know why a4uexpo Europe has been tailored to suit your needs:

"Having spent a fantastic week last year seeking suitable venues, having a taste of the hospitality, and sumptuous local beverages I can honestly say we have a treat in-store for those who make the trip over to Munich.

In addition to some great networking events we’ve lined up. We have worked hard on the agenda to ensure we offer a real mix of British, German and International talent to discuss the latest initiatives and strategy within Affiliate Marketing. Despite small cultural differences we share common obstacles and opportunity.

Over the past year I’ve heard countless stories of success at last year’s a4uexpo from Agencies winning multi million pound contracts from a meeting at the show to affiliates who’ve recouped their expenses many, many times over."

a4uexpo Europe is taking place at the Hilton Munich Park Hotel, Munich, Germany, on 18-19th May 2010.

Get 10% Off when you register today, using code 'AFFILIATES4U10'

Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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