INside Performance Marketing
TradeDoubler Enhances Cross Media Tracking

TradeDoubler Enhances Cross Media Tracking

In a move aimed to complement and enhance TradeDoubler's Search solution Marin Search Marketer will be integrating with td's Integral Cross Media Marketing Platform.

This agreement allows TradeDoubler's search customers to benefit from access to one of the most powerful and easy to use paid search management platforms currently on the market. Marin Search Marketer will be integrated into TradeDoubler's platform within the coming months and will pave the way for TradeDoubler to phase out parts of its current technology.

For a company that delivers 32 billion impressions per month across 18 countries, reaching 152 million unique users and generates 10 million leads every month, the benefit to TradeDoubler's integrated search solution could become an attractive proposition for other customers, watnting to reach bigger and wider goals.

Urban Gillström, President and CEO, TradeDoubler AB said:

“Our agreement with Marin Software is part of our corporate strategy to ensure we deliver the very best product functionality and performance to our customers,” said Urban Gillström, President and CEO, TradeDoubler AB. “In addition to ensuring we help them achieve outstanding results in their paid search campaigns, the partnership will also ensure we are keeping pace with industry-leading R&D.; As the largest and fastest-growing online advertising channel, paid search continues to become increasingly complex and competitive. In this changing environment, search marketers often struggle to manage campaigns, spreadsheets and business goals across multiple publishers. Our technology integration with Marin Software will help our customers to directly address this issue.”

“This partnership represents a milestone for Marin Software and the search applications industry“, said Ed Stevenson, Managing Director, Marin Software Europe. “By integrating Marin Search Marketer with td Integral, joint customers will not only realize efficiencies in the paid search channel, but also gain true cross channel insight into the performance of their online marketing programs. More importantly, TradeDoubler’s extensive network and reach ensures that search advertisers will have access to the affiliate and display audiences they need to be successful from within a single interface.”

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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