Ticketmaster UK has teamed up with Coull, a specialist in online interactive video advertisements, to promote west end theatre productions.
Claire Taylor from Ticketmaster UK affiliate programme, says
"It is very exciting to be working with Coull TV and buy.at to improve on our creative offering to our affiliates. It is a great promotional tool to be able to provide a direct response from the video creative of our top west end theatre shows, both widening the distribution of our events and giving affiliates some exciting new content for their sites."
A selection of video adverts include the current West End hits 'Billy Elliot', 'Dirty Dancing', 'Hairspray' and many more. Should a consumer viewing the video wish to buy tickets for the show whilst viewing the video advert, one click redirect's the customer to the specific page on the Ticketmaster site where the sale is tracked and available to view in the management area.
With video experts Coull already working in partnership with Very.co.uk & eFlorist within buy.at's management area, working with Ticketmaster UK reaffirms how Coull are innovating within the Affiliate Marketing sector.