INside Performance Marketing
affilinet's Prophecy For 2010

affilinet's Prophecy For 2010

OK, perhaps 'prophecy' was a little strong...when asked to write an opinion piece for the launch of the latest version of affiliates4u.com, we thought it was a little bit early in the year for gruelling research and a relentless stat-attack. With that in mind we just thought we’d take a light-hearted look towards some potential highlights in the year to come.

Affiliates go mainstream

Affiliates first etched out their foothold by successfully exploiting niches and opportunities, often as solo enterprises, but the industry has become infinitely more professional organisations...from bedrooms to boardrooms as they say. 2010 should see this taken to the next level as affiliates get more recognition. Some major players have already made their intentions clear, whether it be Vouchercodes.co.uk on BBC’s Working Lunch, MyVoucherCodes’ extensive press coverage, Traffic Broker’s acquisition of uswitch.com or Michael Murphy’s (of Friends Reunited fame) plans to snowball Quidco’s membership.

Social media

When you log-in to your social media offering of choice, you could be forgiven for missing the value in the wasteland of obscene photos, banal quizzes and diarrhetic updates. The sad reality is that many people enjoy announcing what they had for breakfast and even finding out “Which of the Pussycat Dolls bear the closest resemblance to my feet?” As a result people flock to their homepages that offer cheap and often highly-targeted sources of traffic to those who know how to utilise them. As increasing numbers of affiliate sites have Twitter access and fan-pages which they use to engage with their followers...2010 could finally be the year when affiliates crack the holy grail by harnessing the power of social media.

Industry events

The affiliate calendar kicked off in style with the Vegas Summit but if you weren’t fortunate enough to make it over – there will be plenty more events in 2010. Old faces, new faces, valuable networking, insightful seminars and enough free bars to keep Andy Fordham sedated.

Matt Wood & co will host the flagship a4uexpo and Awards as usual. In June the paparazzi are on full alert as everyone dons their frocks and/or dickie bows. Following a gross oversight and universal uproar in 2009, affilinet are expected to justifiably sweep the board this time around - Some months later the who’s who of affiliate marketing will head to East London for the essential ticket that is the two-day Expo. Both will be supported once more by affilinet, but there are plenty more top secret plans afoot so watch this space! St John Ambulance is on standby amidst rumours that some “exercise” might actually be involved.

IAB

We eagerly anticipate the announcement of the new AMC chair to succeed the right honourable Matthew Bailey. The shortlist suggests it will be a pillar of the affiliate community who will build on recent progress and continue to raise the profile of the industry...and no doubt be a hollow shell of their former self by the end of their tenure.

First minor headache on the agenda is whether the end nigh for affiliate marketing...the EU’s directive on browser cookies being in violation of privacy rights is set to become national law before midway this year. The apocalyptic fears have subsided somewhat as the legislation appears to be written as clearly as Tiger Wood’s initial statement. Just how it will be interpreted by the UK is unclear, but it seems unlikely that even our government would sign-off hastily on something that would see the instant demise of the entire online advertising industry...and all the jobs/money involved within it.

World Cup 2010

Unless this post is edited by A4U officials, the event of 2010 is undoubtedly the World Cup in June, when all the top football nations descend on South Africa. Will Capello inspire our perennial under-achievers at long last? Seen by some as the final flourish of the golden generation, this may be our best chance of international glory since 1996. Despite our German roots, affilinet UK believe that England will breeze past the old rival and stake a major claim for the trophy. It is very difficult to look past the wealth of Spanish talent but if our key players find form and fitness, Capello could instil the winning mentality that we need to produce a magic moment.

Thanks for taking the time to read our musings and we hope that it was of some interest, if you’d like to speak to affilinet about any of the above revelations or anything to do with our platform – please contact uksupport@affili.net.

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Peter Berry

Peter Berry

Leading the Publisher Services team at affilinet UK; overseeing key partnerships and looking at n

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