First Utility, the UK's largest independent energy provider, is seeking to appoint a Digital Executive with digital marketing experience to join a growing team in a fast paced environment. This vacancy arises at an exciting stage of the businesss development with the Marketing department set to help drive profitability and growth.
This is a hands-on Digital Executive role focused on supporting our affiliate activity and reporting to the Digital Marketing Manager. Responsibility for delivering a best in class affiliate program, through targeted and tactical acquisition activity with a focus on optimising CPA, conversion rates & quality of lead.
Forge and nurture close working relationships with the affiliate network partner and key / top tier affiliates whilst identifying new partners and opportunities
Identify, evaluate, propose and launch initiatives and campaigns to drive online acquisition through the affiliate channel with the aim of developing a best in class program
Work closely with the Digital Marketing Manager to develop a channel forecast based on affiliate type, strength of opportunity and defined business targets
Ensure that the affiliate program is optimised to deliver improvements in conversion and click through rates within a competitive commercial framework
Adhere to brand guidelines & values in maintaining a consistent look and feel when launching supporting marketing collateral
Identify and understand opportunities and trends within the broader affiliate marketplace with regards to market conditions, competitor performance and channel developments
Review & propose recommendations on current activity, commission terms & affiliate portfolio to maximise campaign performance
Negotiate and review commercial arrangements with affiliates with regards to campaign delivery and performance
Oversee daily, weekly and monthly reporting & reconciliation and contribute to the implementation of a comprehensive digital marketing performance dashboard ensuring that all activity is appropriately tracked
Actively contribute to Ideas generation with a view to enhancing and developing a best in class digital offering
Other ad hoc duties as required
Keen understanding and experience of managing affiliate programs and the part that the channel plays in the online acquisition mix
Ability to analyse performance data and metrics and confidence in making decisions regarding campaign direction based on the analysis and insight
Excellent interpersonal skills, numerical analysis and communication skills
Capability to manage projects to ensure delivery of multiple / overlapping streams of work
Flexibility and a real can do approach
Ability to learn quickly
Strong commercial focus
A degree or relevant qualification
To apply please submit an up to date CV and covering letter to firstname.lastname@example.org.