If yes then you will need to write a script to display them, which, as you are using serif webplus I would guess would be beyond you.
But then why reinvent the wheel? There are scripts about that will do the job for you. Which script you go for really depends upon what end result you want.
The two most popular are Affilistore and Price Tapestry. Affilistore is free and will set up the database, import the products and basically set up a store for you.
Price Tapestry is not free but is much more flexible and can integrate easier with a site if you already have one up and running.