As a general rule, keep the number of clicks they have to make before they create the sale to a minimum, so a) I reckon.
I'm starting a price comparison site, and am wondering when to transfer the visitor to the affiliate site.
It'll be jewellery (i.e. high value products), will be to a US audience and will be firstly only promoted via PPC (i.e. so that their search term is plugged pretty much directly into my own search box).
Should they be sent to the affiliate site...
a.) When they click the product thumbnail
b.) When they click the product thumbnail + new window
c.) When they click the product thumbnail, view more information and click "click to buy" on the more info page
d.) You get the point - "c" in a new window
Obviously there's usability, user satisfaction and of course % clickthroughs to take into account. I want people to use it as a price comparison site, but at the same time get those cookies placed!
That was my logic
Still not sure what to do about the new windows though. I'll probably have it open in a new one so people definately stay on the site and can then, well, click on another link.
From what I have seen, 30% of traffic drops off from one page to another. So if you have 3 clicks from arrival to transaction and your traffic is 100K, then it might mean only 30K will be left to carry out the transaction. Yes, every site is different, but from what I have seen, it is pretty common.
So once they click the thumbnail, either opens a new window or the existing page. I prefer a existing window for better tracking and reduces the opportunity for a popup blocker to block the user. If you can activate a new window without a JC call or a security cast, then go for it.
We usually tell our affiliates to limit the clicks to the transaction page as the drop off greatly increases as the user is ready to either purchase or does an advance buy.
opps, i did not mean to say "JC call" i mean to say "JS call" for a new window activation.
Sorry about that =)~
i would have it open in a new window. theres nothing more annoying than having to push the back button. if it takes a while you can always ask the audience to right click and open a new window but this is a bit tacky. i have to do the same on my site and its gona take me yonks
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Thanks for the replies.
Currently, it opens in the same window. I'm going to have it open in a new window and look into potential problems with popup blockers. I'm sure I've seen a bit of JS that says, "if the window doesn't open, just open it in the same window".
Hi Jay, not sure what the first bit meant there - could you explain please?Originally Posted by Jai
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