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Thread: Google ads interesting -

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    Chocaholic Mogga's Avatar
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    Google ads interesting -



    I might have been living on a different planet recently but to me it's new - google ads are Behavioral targeting - so they know what stuff I've been looking at this morning when I ended up on youtube.

    Have they been doing it long?

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    Registered User JohnnyCash's Avatar
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    Re: Google ads interesting -

    They've been running it in different forms for at least a couple of years - Official Google Blog: Making ads more interesting

    They've made it available to everyone from last month - Google Rolls Out Behavioral Targeting To All AdWords Advertisers

    But you would more than likely have noticed it over a longer time than that... seomoz ads seem to be following me around wherever I go for ages... they must have been part of the beta testing stuff I guess.

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    Registered User Nutricentre's Avatar
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    Re: Google ads interesting -

    A good while yes. They first started in retargetting with Doubleclick's Boomerang service about 2 years ago. I think they rolled it out on to Adwords last year but I'm sure someone can tell you precisely.

    It's now being picked up more and more by advertisers.

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    Chocaholic Mogga's Avatar
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    Re: Google ads interesting -

    Quote Originally Posted by JohnnyCash View Post

    But you would more than likely have noticed it over a longer time than that... seomoz ads seem to be following me around wherever I go for ages... they must have been part of the beta testing stuff I guess.

    Maybe I've been ad-blind for a while. The main sites I've noticed ads on have all been vaguely reasonably well on target for the type of site it's been.
    Today on youtube was bizarre - seeing ads for solar panels on a song...

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    Re: Google ads interesting -

    With an emphasis now also seemingly being placed on Social factors (i.e. Google+, twiter, facebook, sharing etc) it is only a matter of time before you see ads targetted not only on your behaviour, but also on your interests and social interactions.

    It is no surprise that Google filed a patent for using behavourial data to influence search results (just after Panda) - details here:

    How Google Might Rank Pages Based upon Usage Information

    I think with the emergance of Google+ Google is making some fundamental changes to how a sites worth or pecieved value to the end user is evaluated.

    Very interesting stuff IMO and really brings home the power of Goolge+ if they manage to break FBs strangle hold on the socialsphere (is that even a word? lol)
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    Registered User heartinternet's Avatar
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    Re: Google ads interesting -

    You can already target people based on their interests What are interest categories? - AdWords Help. You can see which categories Google thinks you fit in to here Google Ads Preferences
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    Re: Google ads interesting -

    Quote Originally Posted by heartinternet View Post
    You can already target people based on their interests What are interest categories? - AdWords Help. You can see which categories Google thinks you fit in to here Google Ads Preferences
    Of course - but what Google+ will do is give a level of detail and refinement not available in the past.

    For example show my ads to males, aged 18 - 25, who live in Manchester and like Oldham Atthletic (not a large demographic I imagine but you get the idea)

    This has always been facebooks appeal - but their lower CTR (in comaprison with adwords) has meant it has always been a trade off.

    Adding this level of targetting to Google Adwords however could be very very attractive to advertisers IMO

    I think this ability to target demographics much more closely is what makes Google+ and Panda really exciting from an affiliates point of view
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