The number of large brands innovatively using the Affiliate channel to achieve targeted and cost-effective online marketing is now clearly evident, following the release of this year’s a4uAwards shortlist.

Advertisers such as Sainsbury, Premier Inn, Natwest, Oasis and Karen Millen are just a few of the larger brands that are vying to win one of the 25 awards up for grabs at the industry’s annual ceremony which takes place at The Grosvenor House Hotel in London on June 9.

Matthew Wood, founder & organiser of the a4uAwards, says:

“Each year we see more and more large brands being shortlisted, which is a clear signal that the channel is being more cleverly integrated into some pretty big marketing efforts.

“This year, the impact of 3rd party applications in the market has also been deliberately recognised with its own refined category and as expected, its shortlist shows the diversity of innovation that’s being unveiled on a regular basis.”

Below is a list of this year's a4uAwards Shortlists.

Best 3rd Party Application


  • PrismaStar
  • Quidco for In-store Cashback
  • Skimlinks for Skimbit
  • Storm for Affiliates

Best Advertiser Incentive


  • Buyagift
  • Maximuscle
  • Red Letter Days

Best Agency in Affiliate Marketing


  • Azam Marketing
  • BLM Quantum
  • Existem Affiliate Management
  • i-level
  • NEO@Ogilvy
  • R.O.EYE

Best Lead Generation Campaign


  • Azam Marketing for Advent
  • Perfect Storm Media for MHL
  • TMN Group for Air France KLM
  • VoucherCodes.co.uk

Best New Entrant in Affiliate Marketing


  • 7thingsmedia
  • Affiliate Window for Sainsbury’s
  • FusePump
  • Latitude for Get The Label
  • LinkShare for Karen Millen

Best Paid Search Partnership


  • Artemis8 and Premier Inn
  • Azam Marketing and Advent
  • Perfect Storm and Seatwave

Best Use of Affiliate Marketing as part of a Wider Marketing Campaign


  • Argos
  • Commission Junction for Weightwatchers
  • LOVEFilm
  • SKY

Innovation Award (Advertiser)


  • Affiliate Window for DRL
  • eBay partner Network
  • Prezzybox
  • Red Letter Days
  • Tagman for Thomas Cook

Innovation Award (Network)


  • Affiliate Window for Affiliate Window Gets Social
  • Affiliate Window for Strengthening Relationships
  • AffiliateFuture for White Label Travel Products
  • Dgm for dgm Travel Maps
  • LinkShare for #tweetshop

Innovation Award (Publisher)


  • MyVoucherCodes
  • Perfect Storm Media
  • Top10.com
  • UK Web Media for Recombu

Finance Vertical

Publisher


  • Leadbay
  • Media Ingenuity
  • Quidco for Natwest Home Insurance

Advertiser


  • Experian for CreditExpert
  • Lloyds TSB Airmiles Suo Credit Card
  • Media Contacts for Nationwide
  • NEO@Ogilvy for American Express

Technology & Telecoms Vertical

Publisher


  • Rightmobilephone.co.uk
  • Top10.com
  • UK Web Media for Recombu

Advertiser


  • BLM Quantum for T-Mobile
  • Profero for Vonage
  • TalkTalk
  • Vodafone

Gaming & Casino Vertical

Publisher


  • One breakaway winner

Advertiser


  • Locker Room for Bodog
  • Paddy Partners for Paddy Power

Retail Vertical

Publisher


  • Quidco
  • Vouchercodes.co.uk

Advertiser


  • 7thingsmedia for USC
  • Argos
  • Firebox.com
  • Azam Marketing for Gonedigging.co.uk
  • JD Williams
  • LinkShare for Oasis

Travel & Leisure

Publisher


  • Artemis8 for Premier Inn
  • Quidco for Expedia and Hotels.com
  • VoucherCodes.co.uk for Hotels.com

Advertiser


  • AffiliateFuture for onthebeach.co.uk
  • BLM Quantum for Haven Holidays
  • Commission Junction for Lastminute.com
  • Lowcostholidays.com

The final shortlists for the five Community Choice Awards are:

Affiliate Manager - In House or at an Agency


  • Naomi Brown (Firebox)
  • Jo Halstead (i-level)
  • Joshna Patel (Red Letter Days)
  • Chris Worthy (R.O.EYE)

Affiliate Network of the Year


  • Affiliate Future
  • Affiliate Window
  • Affilinet
  • Commission Junction

Account Manager at a Network


  • Helen Collins (Affilinet)
  • James Little (Affiliate Future)
  • Aga Marchewka (buy.at)
  • Darren Newmark (LinkShare)
  • Julie Wood (Affiliate Window)

Affiliate/Publisher of the Year


  • eConversions (VoucherCodes.co.uk)
  • Quidco
  • ShopStyle
  • Skimlinks
  • TopCashback

Affiliate Marketing Blog of the Year


  • AffiliateStuff.co.uk (Kirsty McCubbin)
  • eBay Partner Network
  • OneLittleDuck.co.uk (Jason Dale)

Congratulations to all who have been shortlisted. Find out table booking information and other news regarding the ceremony on 9th June at the a4uAwards Website.


via a4uAwards 2010 Full Shortlist Announced

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