Salary : open. A junior position starts up to £30k, senior positions £90k - £120k +, average £45k +
Role: to represent the client attaining agreed targets via the affiliate channel subject to a comprehensive understanding what an affiliate channel actually is. Too many retailers assume an affiliate channel to be a panacea for their marketing aspirations.
Listen to affiliates. Get datafeeds perfect. Keep creative up to date and self replacing. Produce regular newsletters, offers, competitions for customers and affiliates alike. Ensure commissions are enticing. Ensure products/services convert. Maintain conversion ratios. Communicate. Be available outside office hours. Use Skype and Messenger to provide additional contact and support. Provide affiliates with whatever marketing tool they require, content units, self maintained forms, access to what's new, top sellers, slow movers, marketing tips. Liaise to ensure pricing is competitive (conversion). Give affiliates credence, they've been doing the job for years and know affiliate marketing better than any retailer. Attend G2G's (get togethers) and socialise with affiliates. Attend trade fairs and conferences.