Features

By Christian Howes 2 days ago
App install ads are one of the most effective types of Facebook marketing – a good example of how the social media giant is getting mobile advertising right when compared to Twitter or Google. This ad type was released in 2012 ...
By Mark Jones 3 days ago
In a roundtable discussion last month, travel intelligence platform ADARA and PerformanceIN brought together travel marketing specialists from leading agencies, affiliate networks and hotel chains. The resulting conversation led the way for a series of Q&As and features- all of which you can ...
By Paul Lyonette 3 days ago
In this week's masterclass YuMe's Paul Lyonette explores five ways to master multichannel video.   Video ads are highly engaging forms of communication and persuade viewers to stay tuned through strong brand storytelling and interaction. This is particularly true ...

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