Features

By Mark Jones 1 day ago
Zanox bolstered its heavyweight status in the performance arena on Monday, announcing that it would be merging with Affiliate Window in a very real bid to become Europe’s largest affiliate marketing network. This just less than a year after ...
By Judge Graham 4 days ago
One of the challenges CMOs and marketing executives are currently faced with is how to get a handle on the way PPC campaigns are structured. Some consider it tedious, others feel they lack a clear starting point or strategic direction ...
By Mark Jones 5 days ago
Your company website is one of the most important opportunities you have to convey the story of your brand. But as no one will be familiar with its original creators, it often makes sense to relinquish control of your brand ...
By Robert Davinson 5 days ago
February 2011 is perhaps the starting point for any discussion of the current role of content in performance marketing. Google’s then roll out of the Panda update was the search giant’s first systemic step towards emphasising the value ...

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