Features

By Rachel Powney 3 hours ago
With so many new technical innovations showcased in 2014, the next 12 months will no doubt deliver a wealth of new initiatives. Rachel Powney, Marketing Director EMEA at OpenX, predicts the top four display advertising trends that will develop in ...
By Mark Jones 1 day ago
Formerly a UK government digital consultant and its first head of social media, and 2013 TED speaker and finalist in its global talent search, Tiffany St James's latest coup is the co-founding of Transmute- an agency created to help large and multinational businesses prepare for ...
By Chris Dobson 2 days ago
In this weekly masterclass our 'Five Ways to Master' experts dive deep into the realms of performance marketing, with advice on how to hone specific areas of your campaigns. This week The Exchange Lab's Chris Dobson explores five ways ...
By Kieran O'Keeffe 4 days ago
Real-time bidding (RTB) has undoubtedly gained rapid momentum across the web in recent years, growing faster than any other digital advertising segment. In the US alone, RTB spending is predicted to grow from $2 billion in 2012 to $14.4 ...
By Carly Brantz 5 days ago
As Lao Tzu, a 6th Century Chinese poet said, "Those who have knowledge don't predict. Those who predict don't have knowledge.” As we head into 2015, rather than making outlandish predictions for marketers, I would rather make suggestions ...

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