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By Per Pettersen 2 days ago
Is a Shift to Big Data Performance Marketing the Cure? Every marketing programme experiences a few growing pains in their lifetime. These are moments of opportunity to re-examine the status quo and re-energise your campaigns. Affiliate marketing is no different ...
By Ian Liddicoat 2 days ago
"Half my advertising is wasted, I just don't know which half." - John Wanamaker (1838-1922), Retailer, Philadelphia Attribution has long been a ‘hot topic’ for anyone concerned with understanding how their marketing spend, particularly their digital investment, works. However, for ...
By Mark Roy 3 days ago
It seems that the EU and the UK Government are once again at loggerheads, this time in terms of their approach to data. As the EU instructs Google that people have the right to be forgotten, the UK Government is ...

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