Features

By Mark Jones 16 hours ago
Each week PerformanceIN uses its reader poll to gauge the general consensus around some of the most hotly debated issues surrounding the advertising industry. On Monday we gave you chance to vote on the question Are You Already Planning Your ...
By Seth Dotterer 2 days ago
Most marketers today probably think of ROI as shorthand for a more efficient online media buy. But the trouble with that marketer-centric point of view is that it ignores the revolution that is transforming online media. Today, half of all ...
By Andrew Slack 3 days ago
We have all seen them. Those affiliate sites strewn with various vouchers and codes, all vying for the customer’s attention, none of them taking the time to introduce themselves or to tell the customer a little bit about themselves ...
By Mark Jones 4 days ago
For a marketer, the devil is in the detail when ensuring a campaign is successful and for this reason it is important to plan for the future.  How far ahead is sufficient for a marketing strategy though? Are you already ...
By Mark Jones 4 days ago
We were celebrating last week as the Affiliate Marketing industry entered into its 20th year. While the exact date it started is a matter of dispute, 2014 marks 20 years since William Tobin of PC Flowers & Gifts started applying technology ...

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