Features

By James Booth 18 hours ago
It is a recurring theme with display advertising: technology is a dark art and the true maker of a campaign. I have struggled with this notion for years, despite running online marketing technology companies since the late nineties; and throughout ...
By Pippa Chambers 19 hours ago
Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. Name: Joe McCormack ...
By Robert Glazer 1 week ago
Landing pages are essential to the success of every website, especially e-commerce sites. They are a visitor’s first introduction to your site, and possibly even the whole company. It’s essential to hook them enough so that they move ...
By Pippa Chambers 1 week ago
Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. Name: Erik Matlick ...
By Victor Malachard 1 week ago
In our recent Global AdMetrics Report we showed an exponential rise in the availability of inventory from premium mobile publications via real-time bidding (RTB), increasing from 342 million requests in Q1 2013, to nearly two billion by Q3 2013 and ...
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