The Personalised Path to Purchase

The Personalised Path to Purchase

Leading digital marketing specialists from Netmediaplanet, Google, Cotswold Outdoor, Bathstore, Lifestyle Sports, and Exelate will explore how the changing consumer path-to-purchase will demand that brands embrace new personalised advertising strategies and technologies across Paid Search and Performance Display advertising. Specific topics in focus will be consumer search trends & innovations; new 1st and 3rd party data practices; advanced audience profiling; personalised relevance; cross channel continuity; and how to tackle the omni-channel challenge.

The seminar starts with a breakfast buffet at 8.30 am, speakers take the stage at 9.15am until 11.30am and you can network afterwards with over 40 other brands in attendance.

Brands & Merchants register here