Authors

 Andreas Voniatis

Andreas Voniatis

Andreas is the Managing Director of MathSight - the data science technology for SEO.  Andreas trained and qualified as a management accountant (CIMA) after graduating with honours in Economics from Leeds University. Andreas then switched career in 2003 as a Search Engine Optimisation (SEO) consultant holding various Head of Search roles for award winning agencies and prestigious startups.  Andreas has been featured in numerous media including The Telegraph, Search Engine Land and Search Engine Watch for using Bayesian mathematics to uncover the secret ingredients to theGoogle Penguin algorithm.

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Latest: unlocking-google-panda-algorithm-bayesian-mathematics

Abi Waterer

Abi Waterer

Abi Waterer, Director of Marketing, Yola Inc.

Abi has nine years of marketing experience working with major consumer brands, non-profits and bootstrapped startups in the US and UK. Abi specialises in online marketing and has managed new website launches as well as implementing and developing marketing strategies to drive growth. She currently works for Yola, a free website builder that helps small businesses create websites and grow their businesses online.

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Latest: 5-ways-get-more-conversions-your-email-marketing

Adit Abhyankar

Adit Abhyankar

Adit Abhyankar is the Executive Director of Visual IQ, the world’s leading cross channel marketing attribution software provider.  Based in London, Adit leads Visual IQ's global expansion into the EMEA and APAC regions, and is a recognised expert in the field of cross channel attribution and marketing optimisation.  He brings more than 18 years of product development and sales experience in a variety of software and technology companies with a specific focus on digital marketing and advertising.

Adrian Collins

Adrian Collins

Adrian has over 30 years’ experience gained in both agency and client side roles on global, national and entrepreneurial brand creation and development. 

During his time at Ziggurat, Adrian has led the agency team onto the roster of most of the world’s largest FMCG brand owners including Unilever, P&G, General Mills, Mondelez, GSK, PepsiCo, Vodafone and Nestle.

The 7 DBA Commercial Effectiveness awards that Ziggurat has been shortlisted for in the last 6 years Ziggurat are testament to the success of this work.

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Latest: magical-half-second-making-leap-brand-ignorance-brand-advocacy

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