Andreas Voniatis is a Data Scientist of Artios - the online marketing agency that uses maths and data science technology to provide quantified content strategy, social media, SEO and online PR. Andreas trained and qualified as a management accountant (CIMA) after graduating cum laude in Economics from Leeds University. Andreas then switched career in 2003 as a Search Engine Optimisation (SEO) consultant holding various Head of Search roles for award winning agencies and prestigious startups. Andreas has been featured in numerous media including PerformanceIN for using Bayesian mathematics to uncover the secret ingredients to the Google Penguin algorithm. In 2013, he retrained as a data scientist and in 2015 launched Artios.