Authors

Abi Jacks

With over 15 years of marketing experience, both consumer and technology side, Abi has worked with leading brands looking to use digital marketing to not only drive new business but also to understand the customer journey and increase customer lifetime value. Abi joined Rakuten Marketing as director, marketing, in 2016 to transform the UK marketing function. Previous to this she spent seven years at Pure360, where she also founded the Brighton Digital Marketing Festival.

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