Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.
Adit Abhyankar is the Executive Director of Visual IQ, the world’s leading cross channel marketing attribution software provider. Based in London, Adit leads Visual IQ's global expansion into the EMEA and APAC regions, and is a recognised expert in the field of cross channel attribution and marketing optimisation. He brings more than 18 years of product development and sales experience in a variety of software and technology companies with a specific focus on digital marketing and advertising.