Authors

Aaron works at the director of customer experience for House of Kaizen, managing a CX team of strategists, creatives, developers and user researchers to deliver performance marketing for blue-chip clients.

Aaron Bateman – a copywriter turned in-house creative lead at Citrix Podio – says his agency background makes him a better marketer. But going client-side also brought into focus how much agencies still have to learn about being better businesses.

Senior data scientist at SendGrid, gives his advice on how data and analytics can be used to improve your marketing campaign.

Aaron Brooks is the co-founder of Vamp, a successful digital startup that helps brands better connect with quality social influencers. Aaron launched Vamp in 2015 out of a desire to strengthen the relationship between brands and influencers and has since dominated the influencer marketing space in Australia, Singapore, Hong Kong and Dubai. More recently, Vamp launched into the UK and US markets.  

Aaron McKee is the CTO of Blis, who’s previously held positions at Quantcast and Jobs Today.

Having worked across the spectrum of digital media, Aaron now focuses purely on the affiliate channel in his current role as an affiliate analyst at iCrossing. He has worked in a wide range of sectors including retail, travel & fashion, with his current clients including Nature’s Best, Readly, Heathrow Airport Parking and Virgin Experience Days.

With over 15 years of marketing experience, both consumer and technology side, Abi has worked with leading brands looking to use digital marketing to not only drive new business but also to understand the customer journey and increase customer lifetime value. Abi joined Rakuten Marketing as director, marketing, in 2016 to transform the UK marketing function. Previous to this she spent seven years at Pure360, where she also founded the Brighton Digital Marketing Festival.

Digital Engagement Director, MEC  

Abi Waterer, Director of Marketing, Yola Inc. Abi has nine years of marketing experience working with major consumer brands, non-profits and bootstrapped startups in the US and UK. Abi specialises in online marketing and has managed new website launches as well as implementing and developing marketing strategies to drive growth. She currently works for Yola, a free website builder that helps small businesses create websites and grow their businesses online.

Achille is an ex professional footballer who following injury turned his hand to business and founded Top Screen Media and White Label Loyalty. He is a specialist in digital innovation and customer engagement delivering digital products and consulting for major corporations including The World Trade Centre, Ladbrokes, Adidas and the Merlin Group to name a few. Achille was recently named a top 100 Retail Technology Entrepreneur in the UK in Fresh Business Thinking’s Shift100 list, associated with KPMG.

Adam is SEO & social media director at Greenlight. He has worked in digital marketing for ten years and specialises in organic search. Hailing from a background in web design and fine art, he brings flair and creativity to the Greenlight team. Adam is responsible for the strategic direction of Greenlight’s organic search and social media services. He also oversees our internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events.

Adam Croxen joined Future Platforms as managing director in December 2012. He aims to lead the team to new heights of success through new business acquisitions, fresh strategy implementation, and ensuring the company’s clients are entirely confident in the work they do for them. His experience was gained in developing digital strategies, managing teams and delivering interactive programmes of work for commercial clients such as Deutsche Bank, Mercedes-Benz, Microsoft, John Lewis Partnership, B&Q, Argos, O2, Shell, P&G and IKEA, as well as governmental projects. Adam enjoys sampling the many delights of Stoke Newington with his young family in his spare time.

Adam Gilsenan is the Chief Media Consultant at YOC, (yoc.com)  the mobile advertising company. Adam is a traditional media specialist with a strong focus on trading. He is the former head of agency sales at The Mail newspapers.   

Adam Joseph is the Director of Client Services for ChannelAdvisor In EMEA and Australia. In this role, Adam oversees the delivery of exceptional customer experience and striving to create long-term value for all ChannelAdvisor customers. Adam brings a wealth of leadership and customer success experience, having previously held the role of vice president of customer success for Avention and product manager for Reuters. He received a Bachelor of Science in business information technology from the University of Westminster.

Adam is the Head of Insights & Analytics for Webgains.  Adam has extensive digital marketing experience in client services, publisher management and technical support.  Using different analytical tools, Adam works across all parts of the business to provide data-driven insights used in strategic decision-making processes.

Founder & Managing director, TAN Media.  Native advertising, content marketing, SEO, PR and social media marketing are all areas that Adam covers for his clients. His company TAN Media Ltd operates online news networks, covering almost every mainstream, regional and niche online news destination in the UK and beyond.

Adam’s vast experience of the Affiliate Window systems has allowed him to draw on integrated technical and strategic expertise to improve operational efficiencies and manage resources across all divisions. He is the creator of the ‘Darwin’ concept and an advocate of the hybrid model in which technical and service expertise are regarded in equal measure.

Adam Weiss is currently a strategy consultant in the performance marketing space working with Publishers and Technology partners supporting innovation, growth, and partnership development.  Adam is passionate about the affiliate industry & all things related to performance marketing.  Adam spent 14+ years at Rakuten Marketing (fka LinkShare) where he held a variety of roles most recently as the General Manager & SVP of the Rakuten Marketing Affiliate Network. Adam lives in the great state of New York and is a lifelong (and long suffering) fan of the NY Mets.

Adcash is a technology-driven advertising network that delivers high-performing solutions to online publishers and brand advertisers globally. Each month Adcash serves 20 billion ad impressions around the world on all major desktop and mobile devices. With Adcash, publishers are able to monetize their digital content with relevant ad campaigns at industry-leading rates. For advertisers, Adcash provides the reach they need to engage with their target audience across a network of top-tier publishers, worldwide.

AdCombo is a large international CPA-network with a wide range of exclusive Cash-on-Delivery offers. A great number of GEOs, in-house translation service, timely biweekly payouts and multilingual support make any collaboration with AdCombo profitable and effective.

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

Adelina is the Content Marketer at Joinative, a native advertising agency and SaaS. She is responsible for building marketing partnerships, establishing content collaborations, and developing actionable resources for advertisers. 

Adit Abhyankar is the Executive Director of Visual IQ, the world’s leading cross channel marketing attribution software provider.  Based in London, Adit leads Visual IQ’s global expansion into the EMEA and APAC regions, and is a recognised expert in the field of cross channel attribution and marketing optimisation.  He brings more than 18 years of product development and sales experience in a variety of software and technology companies with a specific focus on digital marketing and advertising.

Founded in the UK, and with a global reach Admedo provides a unified and fully transparent Programmatic Marketing Platform to its customers, with all the tools in one UI at one cost. The industry demands transparency and with Admedo, trust, honesty and customisation are at the heart of its operation.  Admedo helps advertisers make independent decisions about the programmatic solutions they use, arming them with all the tools and insights to achieve their campaign goals at a fraction of the market rate cost. The Admedo offering is enabled by the most advanced technology and can be used on a self-serve or fully managed service, providing advertisers with total customisation around their business. For more information, visit admedo.com.

Admitad was founded in 2009 as an Affiliate Network, and in ten years grew to be a multi-tool company. Seeking new software solutions to help clients boost sales and monetize traffic, Admitad created ADP business incubator, invested in LetyShops cashback provider and RevGlue, purchased Adgoal, launched the Advertiser Marketplace.

Adrian has over 30 years’ experience gained in both agency and client side roles on global, national and entrepreneurial brand creation and development.  During his time at Ziggurat, Adrian has led the agency team onto the roster of most of the world’s largest FMCG brand owners including Unilever, P&G, General Mills, Mondelez, GSK, PepsiCo, Vodafone and Nestle. The 7 DBA Commercial Effectiveness awards that Ziggurat has been shortlisted for in the last 6 years Ziggurat are testament to the success of this work.

Adrian Horvat is a performance marketing specialist with a special focus on affiliate management. Now an affiliate management trainer, he worked for the biggest affiliate network in Romania, 2Performant.com, where he managed the affiliate programs for top brands like Elefant.ro, Orange, Vodafone, Telekom, Provident, Avon, Zoot.ro, Answear.ro and many more. He is now in charge of the Vola.ro affiliate program, one of the most complex and challenging affiliate programmes in Romania.

Adrian is an Account Manager in the publisher services team at Affiliate Window responsible for managing several top publisher accounts across a range of different publisher types. A strong believer in data and performance led decision making, he has over three years of digital experience specialising in partnerships both client and network side.

MD of analytics consultancy Mezzo Labs

Highly respected entrepreneur and digital media specialist Adrian Pearmund has a strong track record in building cutting-edge businesses. Addressing the need for more personalised marketing, the engineering graduate founded Cablato in 2015 with Alex Vernikov. He spent two years developing and testing a purpose-built creative and data management platform that enables brands and agencies to deliver one-to-one personalised precision advertising to consumers at scale. Prior to founding Cablato, Pearmund held senior roles at LBi, KPMG and Y&R Banner.

Data performance agency advanced store has more than ten years of experience in performance marketing. Whether it is the team, own proprietary technologies or operational campaign management, The company always focuses on the customer’s CPO. This allows them to efficiently meet the specific goals set by customers through multiple avenues: display marketing, behavioural retargeting, native ads or social media channels. Taking account of their various KPIs, advanced store works together with customers to flexibly elaborate and pursue the strategy that is best suited for their specific needs. Find out more information, visit advanced-store.com or follow @advancedstore

Aftab Aslam is the head of UK operations at Savings United, a leading global partner of premium media companies that helps advertisers meet their business objectives through high-quality content and coupon solutions. He has over a decade of experience in the affiliate industry, primarily across agency and network roles where he’s held senior positions.  

Aga is the UK Market Specialist at International Coupons. After over 7 years spent in London, working within affiliate space at the leading UK networks, she continues her passion for performance marketing back in Poland. She manages Voucherful.co.uk, the voucher code website for the British Market. 

Co-Founder and CRO, Headway Digital Few technology executives know more about international expansion and global ad networks than Agustin. At Fox International Channels (News corp.), he successfully launched digital operations in Spain and The Netherlands, hiring and training regional teams, implementing sales and buying strategy, and achieving revenue goals. He then moved to the UK in order to integrate Fox Networks and Utarget operations for the Benelux, Scandinavian and German operations. Agustin has also done work as international expansion consultant, launching online ad-network operations in Singapore, Malaysia, Thailand, Hong Kong and South Africa.

Head of Performance Planning, Havas Media Group. Aidan first joined Havas agency Arena Media in 2004 as a digital planner. He has held a multitude of digital roles across the agency including Head of Affiliates, Business Director and Digital Performance Strategist before becoming Head of Performance Planning in May 2017. He works across clients such as Domino’s Pizza, EDF Energy, London Business School and Royal Mail who have all adopted much of this approach. Within his role Aidan is responsible for ensuring that brands deliver the best possible commercial outcome from their marketing budget. He has developed the innovative ‘value based planning’ approach that has been used by many clients in the Havas Kings Cross Village, and ensures that marketing budget is only used to drive genuine business growth. Outside of work Aidan can usually be found holidaying at music festivals or looking after one of his many pets

Account Director at Affiliate Window who has a wealth of experience in performance marketing.

Alain is Partner and Head of Strategy and Insights at House of Kaizen and one of the founders of the business. He is responsible for crafting and managing clients’ strategies to acquire, retain and up-sell customers through investment in paid and earned media. After spending the late 1990s at Young & Rubicam New York, in 2000 Alain moved to London to join Agency.com, where he became Media Director, looking after a portfolio of clients including British Airways, Hilton Worldwide and Star Alliance.