PerformanceIN is the leading global performance marketing publication, shedding light on the most important matters around the measurable side of marketing.
While plenty of performance marketing definitions exist, we conform to the following:
“Marketing that is measured, and when rewarded, is done so on a pre-determined action.”
Elements of performance marketing exist in the following key channels:
- Affiliate marketing (including CPA, CPI)
- Direct response (video, display)
- Email marketing
- In-app advertising
- Influencer marketing
- Lead generation
- Paid social
- Paid search
- Programmatic advertising
As a company, our mission statement is simple:
“We are a publisher and curator of content focused on maximising the potential of performance marketing. We connect and engage with our community whilst facilitating industry debate, education and rewarding innovation, success and best practice.”
We deliver on the above through the coverage of developments that impact our audience. While that comes mainly in the form of updates on the aforementioned channels, our coverage also extends to things like SEO guidance for the publishers that power performance advertising, tips for affiliate programme managers, the use of data in marketing and other trends impacting the space.
Rest assured that we aim to be as explicit as possible with our commentary, and if there's something we feel you should be taking notice of, we'll let you know.
Where we fit in
Our focus is two-fold. On one side we have a team of in-house journalists ready to be the first to report on developments within performance marketing, with our lines of communication always open to opinion and submissions from experts within the space. We welcome any editorial enquiries, which can be sent to firstname.lastname@example.org.
On the other, our team works in collaboration with key industry stakeholders to bring you regular supplements, roundtables, webinars and research, all of which are available to download for free. To keep it that way, we do work with sponsors on some pieces of editorial. Our commitment to the reader entails letting them know whenever this happens.
Our live events
We also celebrate excellence in performance marketing by hosting the industry's annual awards and offering coverage to the parties that drive innovative campaigns.
Our 10 year heritage of producing conferences and exhibitions within Performance Marketing is unrivalled.
PerformanceIN was founded by Matthew Wood over 10 years ago. We're a passionate team of 12 working across content, sales, marketing and event management based in the amazing City of Bristol, UK.
Get in touch
If you have any further questions about PerformanceIN – its mission statement, upcoming features, events or information on how to get involved as a contributor or sponsor – we're here to help and would love to hear from you.