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By Richard Towey 2 days ago
Criteo has fuelled up its display ad technology for the travel market through the addition of real-time price updates on flights. The retargeting company’s partnership with Vayant Travel Technologies, a supplier of airfare search solutions, sees up-to-date information on fares ...
By Adele MacGregor 2 days ago
With the countdown to April’s ceremony well underway, the shortlist for the Performance Marketing Awards 2015 has been revealed. With more companies entering this year’s awards than ever before, Best Performance Marketing Agency, The Retail Award, Best Managed Affiliate Programme ...
By Elliott Lemenager 3 days ago
In this week's masterclass LeadsPedia's Elliott Lemenager explores five ways to master social media advertising.  Internet advertising is the new best practice in the marketing world. In fact, According to Bloomberg statistics, advertisers across the globe will spend ...
By Mark Jones 6 days ago
Following on from Helen Southgate’s piece on the affiliate longtail, which sparked debate amongst some of our readers, rival network Affiliate Window announced the launch of a new ‘assist’ commission model for longtail publishers. The group argued that a “one-size-fits-all” ...
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