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By Simon Holland 3 days ago
Marketing technology company MediaMath has announced the purchase of UK-based social advertising platform Upcast for an undisclosed sum. Upcast’s relationships with Facebook through its Preferred Marketing Developer programme and Twitter’s similar partnership are behind the purchase, with MediaMath ...
By Mark Jones 4 days ago
This year, for the first time, Performance Marketing Insights presents a duo of keynote speakers to underscore its London conference at the end of this month. Day One’s session steps out of the comfort zone, focussing on the theme ...
By Richard Towey 4 days ago
Advertisers are being pushed to dedicate more of their finances to search advertising as a result of rising click volumes across key search engines. A report from digital marketing agency RKG highlights a 27% rise in US paid search spend ...
By Simon Holland 5 days ago
Digital marketing company Amobee has launched Amobee 3D, a 3D display ad product with support for multiple digital devices. Advertisers can use Amobee 3D to add a new form of engagement to their digital ads. The product features full-volume 3D ...
By John Cheney 6 days ago
Offering web enabled services to customers – whether business or consumer – is no longer a nice option, it is essential. Businesses now have diverse opportunities for transforming the quality, timeliness and engagement of the customer experience – just look around at the ...
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