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By Aaron Beach 1 day ago
While today, only 5-10% of advanced companies actually use data ahead of sending their email marketing campaigns, email and marketing data is very much the future. Marketing teams are relying more and more on data for the purposes of sending ...
By Erol Soyer 2 days ago
Fraud is the elephant in the room for digital advertising. Everyone is aware of the issue – with sensational headlines about bot epidemics and reports suggesting up to half of web traffic could be fraudulent – but few within the industry fully ...
By Richard Towey 3 days ago
The Association of Online Publishers (AOP) has chosen AppNexus to provide the technology needed to deliver a private marketplace (PMP) for a number of its high-profile members. Groups including Telegraph Media, Auto Trader, Future Plc, Bauer Consumer Media and Time ...
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