Performance Marketing News

By Robert Glazer 1 week ago
Landing pages are essential to the success of every website, especially e-commerce sites. They are a visitor’s first introduction to your site, and possibly even the whole company. It’s essential to hook them enough so that they move ...
By Simon Holland 1 week ago
Multi-touch attribution company, Convertro, has announced that it will be expanding into the European and Middle East markets. Santa Monica-based Convertro sets out to give its clients recommendations on where marketing budget is best allocated using a combination of algorithmic ...
By Pippa Chambers 1 week ago
Digital voucher code giant Coupons.com has introduced a new feature allowing shoppers to add digital coupons to their credit or debit cards. The 1998-founded US company, which acquired tracking and affiliate startup Yub earlier this year, has this week ...
By Simon Holland 1 week ago
Disrupting the digital marketing technology space is the priority for media optimisation firm, Kenshoo, after it secured a fresh chunk of investment. Led by Bain Capital Ventures, with existing investors Sequoia Capital, Arts Alliance, and Tenaya Capital also participating, the ...
By Pippa Chambers 1 week ago
US-founded programmatic video advertising platform, BrightRoll, has appointed a former Facebook executive. Beth Steinberg, who is a strong advocate for philanthropy and empowering women through technology, will take on the newly-created role of 'vice president of people', tasked with leading ...
By Pippa Chambers 1 week ago
Performance marketing professionals gathered at London's swanky Soho Hotel as part of an event organised by Tradedoubler. More than 100 people, including advertisers, agencies and publisher representatives in the sector, attended  the Fashion & Beauty Connect showcase. Brands at the ...
By Simon Holland 1 week ago
Global payments through mobile devices could reach around $507 billion this year, according to a new report from Juniper Research. Almost 40% year-on-year growth is expected in 2014, driven mostly by the purchases of physical goods on mobile devices. Meanwhile ...
By Pippa Chambers 1 week ago
UK customer engagement solutions company, Rapide, has rebranded by taking on the name of one of its top performing tools. As of today, the 2000-founded company, which was launched by founder Nigel Shanahan, will be known Rant & Rave - the name ...
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