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By Ian Liddicoat 3 days ago
"Half my advertising is wasted, I just don't know which half." - John Wanamaker (1838-1922), Retailer, Philadelphia Attribution has long been a ‘hot topic’ for anyone concerned with understanding how their marketing spend, particularly their digital investment, works. However, for ...
By Simon Holland 3 days ago
Visual analytics platform Curalate has taken the wraps off Like2Buy, a new tool that can turn an Instagram feed into a virtual product catalogue for online retailers. Like2Buy links photos from a brand’s Instagram account to products that can ...
By Richard Towey 3 days ago
The vast majority of consumers view discounts as the number one benefit of signing up to a company’s email service, according to new research. Insights courtesy of email marketing provider BlueHornet Networks shows that over 80% of subscribers pledge ...
By Mark Roy 3 days ago
It seems that the EU and the UK Government are once again at loggerheads, this time in terms of their approach to data. As the EU instructs Google that people have the right to be forgotten, the UK Government is ...
By Simon Holland 4 days ago
Social media is showing itself to be one of the best options for advertisers who are looking to get the most bang for buck. In terms of its ability to drive impressions, clicks and conversions at a low cost, social ...
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