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By Ben Walmsley 5 days ago
2015 is going to be a huge year for online advertising, with marketers getting behind this medium like never before. UK digital ad spend increased 16.6% year-on-year in 2014 and this exceptional growth is expected to escalate throughout the ...
By Adele MacGregor 6 days ago
Fraud in video advertising is higher than display with an average of 15% of all impressions from branded clips being obtained via unscrupulous methods. That’s according to Integral Ad Science’s Q3 2014 Media Quality Report, which states that impressions from ...