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By Mark Jones 1 week ago
A new visualisation created by ad tech company AppNexus approximates where various leading players in the sector are in the race to a single solution for display advertising. The infographic below depicts where forerunning ad tech companies lie in terms ...
By Karsten Müller 1 week ago
This is part two of Sociomantic's 'Digital Marketing Deep Dive' series. From the forerunners at traditional catalogue companies to the data pioneers at young startups – Karsten Müller, managing director DACH, goes deep on e-commerce, online marketing and programmatic technology ...
By Mark Jones 2 weeks ago
Social networks are the heaviest users of email, and enjoy some of the best user engagement via the channel compared to other platforms and companies. A study by email provider Mailjet found that in the UK social networks and online ...
By Domingo Karsten 2 weeks ago
In the world of affiliate marketing there are still many areas that require improvements. Affiliate networks offer a wide variety of tools for publishers and also give advice on how to optimise sale commissions. However, that is not enough if ...
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