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By David Walby 3 days ago
Over my last five years working in digital (“peanuts”, I hear you elder statesmen mutter), I've gathered some paid search nuggets of wisdom to cherish, which will help you share a long and prosperous relationship with a client… never ...
By Fili Wiese & Kaspar Szymanski 4 days ago
Search experts Fili Wiese and Kaspar Szymanski run through the ways any business can clear itself of manual spam actions. Fili himself will join a panel at PMI: Europe dedicated to all things search,  from Google's latest stream of ...
By Sophie Oldridge 4 days ago
In this week's masterclass Maple Syrup Media’s Sophie Oldridge explores five ways to master card-linked offers.  A growing trend in the performance marketing and loyalty space is to use digital channels to drive footfall in-store. The stand out ...
By Tom Smith 1 week ago
Marketing is a very fast-paced, mobile, and geographically diverse business. Unless your agency is exclusive to one city’s metro area, you likely have contractors, full-time employees, partners, subcontracting agencies, and clients across the country — and even the globe. In ...
By Mark Jones 1 week ago
This week saw Performance Marketing Insights announce a keynote speaker and full agenda ahead of its Berlin conference. Content marketing has a firm presence on the renewed lineup, with headline act, “marketing technologist” Michael King, set to blow open brands’ ...
By Fabrice Etienne 1 week ago
The concept of community isn’t new, but the way brands can leverage it has changed dramatically over the last decade. Previously based on geographical location alone, countless communities now exist and operate online. With 80% of consumers more likely ...
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