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By Richard Towey 4 days ago
Skills in social media, content marketing, and mobile development can help a young professional get ahead in the ad industry, but which attribute is currently the most valuable? The million-dollar question of what marketing executives are really looking for in ...
By Adele MacGregor 4 days ago
Marketers are oblivious to the costs and implications of hacking and fraud to their organisations during the holiday season, a new survey has revealed. Balancing fraud prevention while maintaining effective marketing efforts in the run up to the holidays is ...
By James Collier 4 days ago
Rapid growth will continue to be a key theme in the digital advertising industry next year, with global digital ad spend predicted to top $630 billion (emarketer) by 2016. However, within the adtech space, other topics are likely to take ...
By Mark Jones 5 days ago
It's not easy to determine which direction performance marketing will take next year. To get a new perspective, we asked 21 experts from a variety of North American companies what they expect will be the biggest industry developments in 2015.  AppLift  Konstantin ...
By Mark Jones 5 days ago
As 2014 draws to a close, it's finally time to celebrate a terrific and in many ways groundbreaking year for content at PerformanceIN.  Seeing the opportunity to look back on fond memories, we'll be rolling out a series of top-10 lists for our most-read articles ...
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