Performance Marketing News

By Simon Holland 1 week ago
French startup, AdQuantic, has been purchased by Criteo, making it the behavioural display advertising firm’s second buy of the year. AdQuantic concentrates on bid optimisation for search and was founded by Cedric Chanal and Simone De Liberato, with current ...
By Pippa Chambers 1 week ago
As part of its ongoing programme of expansion and reorganisation, online performance marketing group OMG has appointed a new managing director. Carla Arrindell, who was previously client services director, has today entered the office in Norwich as OMG's new ...
By Robert Glazer 2 weeks ago
Landing pages are essential to the success of every website, especially e-commerce sites. They are a visitor’s first introduction to your site, and possibly even the whole company. It’s essential to hook them enough so that they move ...
By Simon Holland 2 weeks ago
Multi-touch attribution company, Convertro, has announced that it will be expanding into the European and Middle East markets. Santa Monica-based Convertro sets out to give its clients recommendations on where marketing budget is best allocated using a combination of algorithmic ...
By Pippa Chambers 2 weeks ago
Digital voucher code giant Coupons.com has introduced a new feature allowing shoppers to add digital coupons to their credit or debit cards. The 1998-founded US company, which acquired tracking and affiliate startup Yub earlier this year, has this week ...
By Simon Holland 2 weeks ago
Disrupting the digital marketing technology space is the priority for media optimisation firm, Kenshoo, after it secured a fresh chunk of investment. Led by Bain Capital Ventures, with existing investors Sequoia Capital, Arts Alliance, and Tenaya Capital also participating, the ...
By Pippa Chambers 2 weeks ago
US-founded programmatic video advertising platform, BrightRoll, has appointed a former Facebook executive. Beth Steinberg, who is a strong advocate for philanthropy and empowering women through technology, will take on the newly-created role of 'vice president of people', tasked with leading ...
By Pippa Chambers 2 weeks ago
Performance marketing professionals gathered at London's swanky Soho Hotel as part of an event organised by Tradedoubler. More than 100 people, including advertisers, agencies and publisher representatives in the sector, attended  the Fashion & Beauty Connect showcase. Brands at the ...
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