Performance Marketing News

More In Your Region

By Dawn Quigg 3 days ago
The performance marketing landscape has evolved significantly over the past few years. Where once advertisers concern was solely volume, a number of additional factors are considered when assessing the value of the channel. In our session we consider the additional ...
By Richard Towey 6 days ago
New financials from marketing software provider Constant Contact point to impressive year-on-year growth in revenue for Q3 and beyond. Overall takings for the company have been pinpointed at $83.5 million for Q3, signalling an increase of 15.9% compared ...
By Mark Doubleday 6 days ago
Co-registration has had a pretty rough time of it over the years, but digital marketers are increasingly turning to co-reg to supplement their new and existing lead generation campaigns. At a very basic level, co-reg is permission-based marketing. A user ...
By Case Studies 6 days ago
Autodesk, Inc. is an American multinational software corporation that makes software for the architecture, engineering, construction, manufacturing, media, and entertainment industries. Currently, over 10 million professionals in 185 countries are using Autodesk products to save time and money, gain competitive ...
By Abi Waterer 6 days ago
Email marketing isn’t new, and it isn’t sexy, but it is consistently performing well. In fact, it’s nearly 40 times more effective at acquiring new customers than Facebook and Twitter (McKinsey & Company) , and remains the best digital ...
more